Gemeco Marine wins prestigious Neptune Award
for Excellence in Marine Marketing Communications
Full-page 'Conductor Ad' created by Hawley Communications
Awarded for Best National Magazine Advertising
February 21st 2013
GEMECO Marine Accessories is pleased to announce winning the prestigious Neptune Award for its full-page ‘Conductor Ad’ created by Hawley Communications, LLC.
Marine Marketers of America (MMA) announced the winners of its fifth-annual 2012 Neptune Awards for Marketing Excellence during NMMA’s State of the Recreational Boating Industry breakfast held during the Miami International Boat Show and Strictly Sail. The award for Best National Magazine Advertising was presented to Suzanne Hawley, owner of Hawley Communications.
The judges praised this unique B2B ad, saying that it successfully broke through the clutter by avoiding the traditional boat photography and copy. “The design cleverly includes dozens of supplier logos without overwhelming the header and copy. The concept is clear and the call to action strong,” stated Wanda Kenton Smith, president of MMA.
“We are extremely honored with the recognition for our new advertising campaign,” stated Peter Braffitt, General Manager of GEMECO Marine Accessories. Our customers have responded really well to our new branding efforts and the manufacturers we represent are gaining tremendous visibility as a result of the new ad. It’s a win-win for everyone involved,” Braffitt added. Hawley gave credit to Valerie Twombly of AIRMAR Technology Corporation for her outstanding graphic design work on the award-winning ad.
GEMECO Marine Accessories is a wholesale distributor to thousands of marine electronics dealers throughout the USA and abroad. In addition to being the largest worldwide distributor of AIRMAR transducers, GEMECO offers products from over 150 manufacturers including NMEA 2000® networking components, radar mounts, antenna and GPS mounts, electrical and wiring accessories, hard-to-find and specialty marine connectors, as well as a broad range of installation and diagnostic tools. Located in Lake City, South Carolina, GEMECO has become a clearing house of marine products, technology and service. The company’s extensive inventory reflected in an expansive 450-page catalog is available via same-day shipping, ensuring that GEMECO customers always have access to the products they need, and that orders arrive on time. For more information see www.gemeco.com.
Suzanne Hawley, Hawley Communications LLC